My Projects


CityMob

CityMob

CityMob was a group buying website based in Cape Town, South Africa.

The company was founded in 2011 by Claude Hanan, Luke Jedeikin, and Daniel Solomon. The website featured daily deals - typically discounts on meals, hospitality, events, and travel packages. A deal was unlocked to consumers once the tipping point (the minimum purchase threshold) was met.


CityMob Facebook App

CityMob Facebook App

The CityMob Facebook App was the first f-commerce app to launch in South Africa.

The app was a single page app built in a Facebook App Canvas, and allowed fans to browse and purchase daily deal coupons within the Facebook environment.


Citymob V2

Citymob V2

The second iteration of the website focused on flash sales - time-limited sales on designer products marketed to an exclusive members-only database.


Superbalist

Superbalist

Superbalist is South Africa's leading e-commerce fashion destination, offering products across 4 departments - Women, Men, Kids, and Apartment. The company was founded in 2013 by Claude Hanan, Luke Jedeikin, Mikael Hanan, and Matthew Goslett.

In 2014, South African e-commerce giant takealot.com acquired a 100% ownership stake in the company.

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The Way of Us

The Way of Us

The Way of Us is Superbalist's blogging platform featuring daily articles on fashion and lifestyle content that speaks to the brand's millennial customers.

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MasterStart

MasterStart

MasterStart is a leading EdTech company based in Cape Town, South Africa.

The company offers a range of short courses built in collaboration with USB Executive Development, the private executive development company of Stellenbosch University (USB-ED).

MasterStart is part of the Balfour Venture Capital group and is backed by investors Jody Basson, Charl Norman, Jesse Hemson-Struthers, and Andrew Johnston.

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MasterStart Blog


MasterStart Learning Platform

MasterStart Learning Platform

The learning platform facilitates the delivery of course content to learners enroled in online short courses developed by MasterStart.

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